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Showing posts with label political communication. Show all posts
Showing posts with label political communication. Show all posts

Wednesday, December 2, 2009

Alinsky and Communication

Aristotle spoke of ethos, pathos, and logos.

SUCCES is a mnemonic for success in communication

  • SIMPLICITY
  • UNEXPECTEDNESS
  • CONCRETENESS
  • CREDIBILITY
  • EMOTIONS
  • STORIES