Voter turnout has not been as low as many think. Compare measures of voting-age population and voter-eligible population.
Federalism applies to elections. Voting systems vary by state, and often by county within states. These systems include: Direct Recording Electronic (DRE), Voter Verified Paper Audit Trail. (VVPAT), or optical scan ballot systems.
Redistricting:
Cracking, packing, merging, isolating
Rose Institute's Hall of Shame
What really matters in presidential elections? See Abramowitz.
See Obama ground game.
Legendary campaign ads (h/t to Kevin)
Other examples and the evolution of ad themes.
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