Falsehoods

The Washington Post has an excellent front page article about the false accusations and statements the presidential campaigns are making about themselves and about each other. "Untrue accusations and rumors have started to swirl at a pace so quick that they become regarded as fact before they can be disproved," writes Jonathan Weisman. The important thing is for the connection to be made in the voter's mind, even if the connection is false. Humans are good at recalling facts, but not too great at remembering where we heard them. Furthermore, most voters don't bother to fact-check things they hear.