Hillary Rodham's senior thesis

TACTICS
RULE 1: Power is not only what you have, but what the enemy thinks you have.
RULE 2: Never go outside the experience of your people
RULE 3: Whenever po
ssible, go outside the experience of the enemy
RULE 4: Make the enemy live up to their own book of rules.
RULE 5: Ridicule is man’s most potent weapon.
RULE 6: A good tactic is one that your people enjoy. (compare with p. 139)
RULE 7: A tactic that drags on too long becomes a drag.
RULE 8: Keep the pressure on, with different tactics and actions, and utilize all events of the period for your purpose.
RULE 9: The threat is usually more terrifying than the thing itself.
RULE 10: The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition.
RULE 11: If you push a negative hard and deep enough it will break through into its counterside.
RULE 12: The price of a successful attack is a constructive alternative.
RULE 13. Pick the target, freeze it, personalize it, and polarize it.
November 22, 1963
Bulletins at
Newsroom at 30:15
End 1:06:20
RULE 2: Never go outside the experience of your people
RULE 3: Whenever po
ssible, go outside the experience of the enemy
RULE 4: Make the enemy live up to their own book of rules.
RULE 5: Ridicule is man’s most potent weapon.
RULE 6: A good tactic is one that your people enjoy. (compare with p. 139)
RULE 7: A tactic that drags on too long becomes a drag.
RULE 8: Keep the pressure on, with different tactics and actions, and utilize all events of the period for your purpose.
RULE 9: The threat is usually more terrifying than the thing itself.
RULE 10: The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition.
RULE 11: If you push a negative hard and deep enough it will break through into its counterside.
RULE 12: The price of a successful attack is a constructive alternative.
RULE 13. Pick the target, freeze it, personalize it, and polarize it.
November 22, 1963
Bulletins at
- 10:00
- 13:05
- 17:30
Newsroom at 30:15
End 1:06:20
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