"The Living Room Candidate" is a website with archives of television ads from presidential races all the way back to 1952. The site features not only countless ads from 20th and 21st century campaigns, but also provides electoral maps to show who ended up winning the overall election. The site includes famous ads like Johnson's "Daisy" ad in '64, and the Swift Boat Veterans ads of 2004 attacking Kerry's war record. The older ads from the Eisenhower campaigns provide a fun contrast with today's highly polished and often negative productions. Check it out below!
http://www.livingroomcandidate.org/
And, for more on modern ads, read this article from the New York Times about new takes on presidential campaign ads:
Digital Ads Sell Candidates and Causes, in 15-Second Bursts
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